![]() The 5 W'[s are the questions of who, what, when, where, and why. Business leaders drafting a first-time press release can do this by addressing the “5 W’s.” Not sold on the whole press release concept? Want to read about press releases in more general terms? Check it out: What Is a Press Release? What Can It Do? How do you make a new app press release compelling?Īt the foundation of any compelling press release is the relaying of the most important information as early as possible. ![]() The launch of an app fits that description, so let’s take a look at how to get started. Clearly, these are huge benefits to tap into when launching a mobile app.Ĭritical to remember is that an app press release must center on a newsworthy announcement. Not just a way to communicate with media outlets and publications, a press release can also boost search engine rankings for your company and earn more organic website traffic. What’s great about press releases is that they’re a common PR strategy many journalists rely on as a resource- 73% of reporters search for press releases online. Typically a single-page document distributed to media networks and online, it’s a great way to pitch reporters to cover an article about your new app. Free PR Consultation Why should you issue a press release for a mobile app launch?Ī press release is a way to communicate industry news with media outlets, and one of the most popular ways to get coverage.
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